Design and Operations Elements

To compliment the Dallas Power & Lights building and other historic sites surrounding Browder street, in the center of the street will be an elegant 8 foot tall water fountain. This cast stone four tier fountain will be the main attraction. It will be the perfect place to relax after a nice meal. Since the city has already allocated $500,000 for park and pedestrian improvements to the public space within the plaza, we recommend that the city include the addition of the fountain into the side-aside funds.

Directly in the heart of the Main Street District, Browder Plaza sits in the center of what is to be a wave of revitalization. Downtown Dallas 360 which is a partnership between the City of Dallas and Downtown Dallas, Inc, is understood to have a goal of competing with other major city's downtown arena. Most of the retail and restaurant pedestrian lifestyle was lost to the underground tunnel development. The Uptown environment offers a similar atmosphere of the Main Street District envisions for downtown Dallas. Currently parking is limited and surrounding the retail district is a ton of vacant space inside of historic buildings. Nieman Marcus is one of very few downtown retailers that stood the test of time. With this in mind, catering to this demographic of consumers is essential.

Downtown Dallas 360 envisions an around the clock outdoor sophisticated experience with great food and many entertainment options for residence and visitors. The Browder Place development will not only meet the goals of Downtown Dallas 360, it will bring life to a neglected area of downtown Dallas while remaining environmentally friendly. This new development will make valuable use of the vacant lot on browder street and the vacant space on the first floor of the Dallas Power & Lights building. According to the Request For Proposal Addendum 2, the current zoning regulations if the total square footage of "glass boxes" on any give parcel of land exceeds 1,000 square feet it will trigger the downtown Dallas parking requirement. We highly favor the city on approving a code amendment to exempt the glass box/retail kiosks from parking requirements in CA-1 zoning.

The prospective consumers are from the surrounding 7,000 residence  and the 75,000 current daytime population. Over 50, people live within a 1 mile radius of downtown Dallas and over 5,000 live within a 5 minute walk of Browder Plaza. Because of the limited parking the "drive up" consumers will have an option to valet their vehicles through a valet vendor that will be available from 10am-2am.

Project Title: Glass Box Retail Space Model: Restaurant Construction: Wood Siding / Wood Frame Location: DALLAS, TX Stories: 1 Costs are derived from a building model with basic components. Scope differences and market conditions can cause costs to vary significantly. Story Height (l.f.): 12 Floor Area (s.f.): 5,500 Data Release: Year 2012 Quarter 2 Wage Rate: Union Basement: Not included

Cost Ranges	Low	Med	High
Total:	$645,750	$717,500	$896,875
Contractor's Overhead & Profit:	$161,550	$179,500	$224,375
Architectural Fees:	$56,700	$63,000	$78,750
Total Building Cost:	$864,000	$960,000	$1,200,000

Project Title: Whole Foods Model: Supermarket Construction: Face Brick with Concrete Block Back-up / Steel Frame Location: DALLAS, TX Stories: 1 Costs are derived from a building model with basic components. Scope differences and market conditions can cause costs to vary significantly. Story Height (l.f.): 18 Floor Area (s.f.): 10,000 Data Release: Year 2012 Quarter 2 Wage Rate: Union Basement: Not included

Cost Ranges	Low	Med	High
Total:	$1,094,850	$1,216,500	$1,520,625
Contractor's Overhead & Profit:	$273,600	$304,000	$380,000
Architectural Fees:	$95,850	$106,500	$133,125
Total Building Cost:	$1,464,300	$1,627,000	$2,033,750

As a team we decided not to construct the kiosks for a few reasons. If kiosks were built in the middle of Browder street  we thought the fixtures would have the potential to clog the area and not allow for a walk through scene. The vendors would be seasonal with limited hours of operation due to the generic foods or retail items being sold. To add the generic vendors may have a challenge generating the sales required to maintain there business long term, thus creating a substantial turnover of tenants. The best route to a well known and lucrative site is branding Browder Street Plaza and having well known tenants occupy the space with the long term in mind. Because of the sophisticated environment that Downtown Dallas 360 envisions, not having brand named tenants in the plaza could be very risk to the future of the site.